Journals

WHAT YOU NEED TO GO HAYWIRE

no media, no brand Multimedia represents various types of media content, used together. If we have a text with pictures, we have multimedia. If we add a video, we have multimedia too. The use of multimedia in websites has helped the Internet evolution a lot, since it gave web designers a job and made the web pages much more interesting…

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Debranding: The Future of Brand Strategy

My love for words: old ones, fancy ones, new ones, British-sounding ones like firmament and whilst. I hate only a handful of words: resiliency, o’er, optics and some more I won’t mention. Good, bad or fugly—I always enjoy learning a new word. Recently, while visiting a Denver-area location of our favorite local burrito joint, a curious new word caught my…

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Lessons from the Juventus brand evolution

Over the past months, we have had countless opportunities to talk about the launch of the new Juventus identity, which the club has partnered on with Interbrand. While we had anticipated that the launch would cause a stir, this now appears as a considerable understatement. We have had conversations with fans, football enthusiasts, radios, sports journalists, business journalists, design commentators,…

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Principles of creating a brand identity.

What principles do best branding agencies apply while designing a brand identity? First let’s understand what brand identity is. What is a brand? A brand is the set of expectations, memories, stories and relationships that taken together, account for a consumer’s decision to choose one product or service over another. What is an identity? The visual components used to represent…

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Branding Elements for Travel Industry

The job of a travel agency is to grab the best deals for their clients for the best destinations possible. With the rat race pace of life and the scarcity of time for leisure, vacations are more prized than ever, with customers willing to scout out a viable travel agency to turn their hard-earned holidays into a vacation of a…

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Tips for Collecting Quality Feedbacks from Your Clients

As the saying goes, “For every customer who bothers to complain, 20 other customers remain silent.” Unless the experience is really bad, customers usually don’t bother to share feedback about an experience that didn’t meet their expectations. Instead, they decide never to do business with the service provider again. That’s a high price to pay for lost feedback. The lost…

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Is Your Website Filled with Content?

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The True Definition of Color

The Meaning of Colors You Choose Carl Jung, a renowned psychiatrist and proponent of art therapy, encouraged his patients to use color because he felt this would help them express some of the deeper parts of their psyche. It is believed that the color choices you make reflect a deeper meaning about your personality traits. For example, introverts and extroverts…

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Popular Brands and their slogans

What Is a Slogan? In business, the term slogan is often interchanged with tagline. A Slogan is ‘‘a short and striking or memorable phrase used in advertising.’’ It can also be seen as “a catchphrase or group of words that are combined in a distinct way to identify a product or company.” In more ways than one, slogans are like…

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